
The 1995 Disability Discrimination Act (DDA) aims to protect disabled
people against discrimination.
Part iii consists of the implementation of three phases which – from 2004 – are now legal requirements. They relate to access to goods, services and facilities.
A disabled person who feels a service-provider has failed to address their needs for access to goods, services or facilities may make take legal action against the company.
Ignorance is no defence in law. In most cases, where service-providers have not complied with the law, discrimination is rarely meant but stems from a lack of understanding and subsequent failure to effect change. A Court of Law may not be so understanding.
Equal Opportunity
Good Business Sense
Increased Profitsv
ignore over 10 million people
ignore an annual spending power of over £40-50 billion
turn away family members and friends of these millions of people
ignore company reputation
sweep away potential profit and a huge niche in the market
DON'T IGNORE DISABLED PEOPLE