Banjo Minnow – eShot

Wayne Hockmeyer founded the outdoor company Northern Outdoors back in the late 70s, that provided outdoor adventures. 30 years later the company had grown to one of the largest in the world.

A keen huntsman, Hockmeyer entered many bass fishing tournaments in Maine and Eastern Canada always seeking an edge. He began experimenting with a new type of fishing lure that mimicked a real minnow in both movement and appearance which led to him winning the tournament. This eventually became a very successful global TV info-mercial.


Zestify Media logo

Services employed

  • Newsletter design / development
  • CSS / HTML

Project outline

Design and develop a promotional email newsletter campaign to promote the Banjo Minnow 006 on-line.